SCOOT – BRAND 2.0
2023The Gong Awards
– Silver in Brand Identity Design
– Silver in Design Craft: Illustration
MARKies Awards
– Bronze in Most Creative Launch/Relaunch
We refreshed Scoots identity with a huge global campaign – with (many) new illustrations, huge OOHs in over 9 countries as well as content and brand films.
![](https://freight.cargo.site/t/original/i/3d0738f2853f669b057cec8c767936d536355c3037459f6d1daf331473478c85/scoot-cover.png)
![](https://freight.cargo.site/t/original/i/0f219dad905466e7f2fdf06a47a45835be85b70cfef19840133c96d7acea3a9b/illus.png)
![](https://freight.cargo.site/t/original/i/e2d7be7cf0a3be26d39add833eda162b9bf880840b77c2b945f4bc8dff807f24/Screenshot-2023-10-30-at-5.04.52-PM.png)
AGENCY: VMLY&R
CLIENT: SCOOT